Who Cares About Infrastructure? Fluid featured at NetApp Insight

TLDR: If you want to accelerate the path to true hybrid cloud, you’ll want to watch this video from NetApp Insight diving into Fluid. Bonus, hear from MSP, ASE, about how Fluid changed their way of working.  

Who cares about infrastructure? A pretty daring claim, and one we don’t make lightly. Fluid was featured at NetApp Insight 2022 where the focus was a dive deep into how the cloud is evolving. During this conference, NetApp CEO, George Kurian, described to the world NetApp’s perspective on the changing nature of the hybrid multi-cloud. Fluid, the first and only third-party integrated into NetApp’s BlueXP, brings the hybrid multi-cloud to life quicker, easier, with less skilled resources, and keeping more revenue in your pocket.  

Fluid Founder, Andrew Sjoquist, discussed that with the push to the public cloud and with the services and offerings that are available today, there shouldn’t be a loss of the benefits that still exist in the on-prem private cloud, which Fluid can do in a matter of minutes. 

In the presentation, Andrew takes you through the evolution of infrastructure, what Fluid is, and why Fluid and NetApp work together so well. He is joined by a long-term MSP client, ASE, to discuss how Fluid accelerated their journey to a hybrid multi-cloud environment. 

 “Fluid was born a software-defined automated platform for deploying workloads anywhere, any location, and any time with literally the click of a button, all tied together and brought back inside of Blue XP,” Andrew shared. 

Want to integrate and automate proper hybrid and multi-cloud? Watch this video

ASE CASE STUDY

Re-purposing of existing hardware was easily done because we didn’t have to adhere to a strict compatibility matrix.

Distributed Storage Solutions

SERVICE PROVIDER

Fluid

CLIENT

ASE

BACKGROUND

ASE is a Managed Service Provider (MSP) headquartered in Sydney, Australia, with a global footprint and clients around the world.  The company is a global leader in data and cloud services, providing its partners with technological solutions designed to make a company’s digital performance more efficient, deliver greater value, and be able to meet future demand. 

THE CHALLENGE

ASE had existing virtualization environments provided by VMware that weren’t adding value, decreasing available physical compute resources due to overhead VMware service addon-ons, and an over engineered licensing cost model that was always a nightmare to calculate  

ASE found there was a lack of innovation, particularly in relation to containerization and how the inevitable transition from VM to containers would happen. They stood back for a second and identified there were a lot of legacy features in the product that weren’t relevant to a modern architecture and bloat-ware.  

More and more of ASE’s customers were choosing hybrid and multi-cloud environments. They were bringing in an AWS or an Azure into their mix and the ability for them to easily orchestrate their connectivity, or the connectivity from OnPrem to the cloud, kept growing. ASE needed a new solution. 

THE SOLUTION

ASE made the decision to deploy Fluid to replace their VMware virtualization environments internally as it was simply a more streamlined, cloud-friendly way of evolving their infrastructure. 

Fluid accelerated ASE’s ability to innovate with customers, and the ability evolve their offerings because they could action items such as deploying containers in Kubernetes. The integration provided a modern way of shifting all of ASE and their existing customer’s virtual environments –to- an-all-one code friendly stack that is CI/CD pipeline compatible for version control. 
 

OUTCOME

With Fluid in place, a large amount of time that ASE’s team would have spent doing rollouts and onboarding was cut down. Those resource savings can be passed on to the client or used to increase profit.  

With their previous infrastructure environment, ASE would be looking at potentially 2-3 days to onboard new customers. With Fluid, the ASE team can now onboard and deploy in just a couple minutes. A massive time and resource saving that’s allowed ASE to continue to focus on their client solutions, instead of getting that work done, and be able to pass on the cost savings to their clients. 

Curious?

Deploy and simplify the operation of your database architecture 

Create a k8s cluster and deploy a workload in a few minutes  

TLDR: Watch Fluid CTO, Alex Turner, spin up a Kube cluster and deploy a clustered/distributed workload in just a few minutes with CockroachDB on Fluid.  

Want to cut down the time you spend on the operation of your database? Read this article to learn how Fluid can cut back your time for deployment and simplify your workload architecture.  

Fluid provides a simple yet powerful way to deploy and connect Kubernetes environments anywhere by leveraging the power of Kubernetes to manage containerised deployment of applications and services. 

Fluid manages the deployment and configuration of Kubernetes on any infrastructure allowing database admins and applications owners have a head start when deploying the full stack of components that comprise their application workloads. 

By handling containerization and network configuration in a cloud-like way, Fluid accelerates the time taken to be ready to deploy the actual application by reducing infrastructure stand-up and providing a set of tools to allow application container sets to be deployed and managed from anywhere without needing to establish special networking constructs like VPNs. 

“If you’re an engineer, you’re going to want to watch this to believe how simple Fluid makes it. This short demo shows how quick and easy it is to create a Kubernetes cluster, log into it over the internet, and deploy a modern containerized application in just a few minutes, “ 

Alex Turner

Watch the demo below to see how Fluid integrated with Cockroach DB.  

Want your own Demo and 30 day free trial?

Think outside the VM box and into a Kube.  

TLDR: “Do not expect business as usual” according to Garner analyst Michael Warrilow regarding the recent acquisition of VMware. This change invites the question of what technology provider can deliver a similar service at a lower and stable cost – this article explores that very solution PLUS the additional Kubernetes capabilities it awards. 

4 min read  

You may have seen on an article or ten that Broadcom Software Group has recently acquired VMware for a sizeable US$61 billion despite customers and partners urging otherwise. This has raised serious questions around the strategic changes to come for the VMware brand, development, potentially discontinued products, and pricing.  

Another concern is the virtualisation vendor’s structure and system are technologically limiting when considering Kubernetes and its characteristics.  

Technological Limitation 

Hypervisor platforms including VMware and Oracle are built with legacy infrastructures limiting customer’s virtual machine (VM) flexibility and portability whilst increasing their total cost of ownership (TCO).  

Clients are locked into an entering scheme that can quickly become outdated and restricting. For example, if you would like to stand up two additional VMs quickly or increase your current storage capacity to 1Terabyte (in this instance), it takes a team of specialists to execute. Whilst also considering that each action this provider takes has a dollar sign attached to it.  

The alternative to this traditional structure is Fluid. A product that quickly builds, runs, and secures applications, VMs and workloads across multi-cloud and edge environments with a true cloud-like operation. This product can quickly stand up VMs, instantly increase storage and even go as far as to split up the storage into multiple connections for various teams to use. A missing characteristic from competitors as providers with no networking prominence.  

There are no longer concerns for workloads with Fluid as it is built with a hybrid-cloud connectivity and infrastructure mindset. In a full deployment, Fluid has the capability of connecting you to all major cloud hyperscalers (AWS, Google, Microsoft), joining your workloads directly to the cloud with dedicated fibres and eliminating the use of a VPN. Now you can make a VM and application in the cloud and attach it to any node on-premises with Fluid.  

Imagine having a VM in AWS (Amazon), a VM in GCP (Google) and a VM in Microsoft Azure – a happy cloud family. Flexibility and adaptability are the key values Fluid is built on with the vision to gift businesses back their freedom of choice and change. 

Retired Products 

This technological lag is an example of only one concern arising from this recent acquisition, others include high pricing and the potential disappearance of certain VMware product suites.  

Customers are placed in a hesitant position with their investments in management products that could be discontinued or deprioritised particularly for those who have invested in new Tanzu. This includes customers who have adopted other core technologies like VSAN, NSX, vSphere/ESXi and vRealise.  

Fluid irradicates this uneasiness and apprehension with its all-inclusive application and infrastructure modernisation that comes pre-packaged with all those core technology functionalities.  

Financial Headlock  

Lastly, Broadcom’s acquisition has raised further fears around rising costs. Gartner analyst Michael Warrilow reported on the matter illustrating Broadcom’s previous pricing changes with CA and Symantec.  

Considering Fluid is built on a fixed pricing structure, that no longer becomes an issue. A business model designed to support business ever-growing needs without breaking the bank.  

There is still time regarding the Broadcom VMware deal expected to close in 2023, subject to approvals. Try Fluid today for a free 30 day trial and see for yourself how  simple, flexible and fast to install it is.  

Hold the same deployment tests for Fluid that would be expected of other providers and see how it exceeds expectations. Fluid solves the concern of rising prices with its fixed cost and even has the potential to upgrade your infrastructure and deployment capabilities. Fully packaged out of the box, with a single cost for a single console.  

Book your Fluid demo here.  

Broadcom should be broadening your VM horizon  

TLDR: The Broadcom acquisition of VMware has highlighted real concerns around the potential of rising prices and the falls of their hypervisor products.  

Enter Fluid, an all-in-one solution boasting lower, fixed cost and simple and open technology. Fluid is an orchestrating platform that builds, runs, and secures applications and workloads with all the hypervisor product functionality VMware offers.  

2 min read  

VMware customers are feeling uncertain after the acquirement by Broadcom Software Group for a sizeable US$61 billion, and with good reason. This recent purchase has raised serious questions about the strategic changes around the VMware brand, research, development, potentially discontinued products, and the biggest question – pricing.  

Gartner analyst Michael Warrilow said the most concerning change from this deal is Broadcom bumping up VMware’s prices like they have demonstrated in other recent acquisitions of CA and Symantec. “[Broadcom] put up the prices of CA and Symantec considerably and Gartner clients have said that was very concerning for their environments.” – Michael Warrliow, Gartner Analyst. Are Gartner clients the only ones? Well, according to recent survey results from canalys 46% of partners are wary of this historical change too. 


VMware is a recognized market leader charging premium prices for their services plus additional charges for every expansion product required to grow a customer’s virtual portfolio.  

What’s the alternative, more affordable, and flexible solution? Fluid. A modern VM orchestration and management platform that is easy to use, and at a much lower, and fixed, cost. 

“If you’re a smart IT operator, the Broadcom acquisition should have you thinking about how you’re going to manage your VMs in the future, and whether it really is the right solution for you. Fluid not only replaces VMware at a fixed, more affordable cost, but it is super easy and fast to install, AND has additional capabilities already included to capitalise on.“

Daniel Ward, Fluid Senior Engineer.   

Some Fluid clients began with a single VM to test its capabilities before growing once they realized Fluid’s ease. For example, Ezypay, Australia’s leading subscription and direct debit billion solution, began with a single VM migration to Fluid to test its fixed pricing promise as well as demonstrating the same feature parody of VMware. Ezypay has now migrated their entire existing workloads without rebuilding anything, having pulled VMs from an existing cluster easily over to Fluid. A simple solution that guarantees a low total cost of ownership (TCO) with no lock-in period, that is based on a fixed node usage structure.   

Through this acquisition, Broadcom has highlighted competitor hypervisor products that offer the same suite of capabilities at a significantly lower price.  

Daniel continued, “No matter how big or small your company is, a significant margin of difference in price with Fluid opens a great potential for more VMs and application deployment for your business. Which also means instantly greater business outcomes and achievements.” 

Fluid Events Wrap Up 

It has been fantastic to be able to enjoy and host in-person events again. To celebrate, we have decided to reminisce on some of the most recent events we have hosted. Great times with even better people, we always enjoy spending time with our partners and network. 

 
Fluid Discovery Series | Sydney. Thank you to the wonderful people of NetApp, Consensus, ASE, and Huawei for joining us to catch up. It was fantastic reminiscing on everyone’s tech beginnings. Fluid is built on shared values of application modernisation and innovating futuristic cloud solutions for all. 

Fluid Discovery Series | Sydney. It was great to catch up for drinks with some of the NetApp crew and share more about how Fluid enables NetApp customers to connect on-premises infrastructure to multiple clouds and deploy new Kubernetes services in minutes through a central console. 

ANZ NetApp Partner Award Pre-drinks hosted by Fluid | Sydney. We were delighted to host pre-drinks with NetApp before the ANZ NetApp Partner Awards recently on the waterfront. What a great evening with an incredible view and even better people!  

Sending a big congratulations to Fluid client, ASE (service provider), who had two of their team as finalists in the awards!  

Fluid Celebrates International Women’s Day 2022

Today is International Women’s Day, celebrated and supported globally by industry, governments, educational institutions, community groups, professional associations, women’s networks, charities and non-profit bodies, the media, and more. 

We are proud to be one of those businesses that support International Women’s Day, together we can forge women’s equality. Collectively we can all #BreakTheBias

 Today we would love to share with you what International Women’s Day means to some of the Women on the Fluid team.  

Aimee Leyland | Fluid GTM Alliance Manager 

 What does International Woman’s Day mean to you? The day to acknowledge all women whom have endured & fought against the struggle for equality & independence across the centuries. The day we celebrate our freedom & rights achieved since the inception & momentum of IWD in 1911. May we continue to do so into the future.    
 

What does the 2022 International Women’s Day slogan, #breakthebias mean to you in your work life?  #breakthebias means removing any social concepts & judgements relating to the gender gap – whether it be for a woman or a man. Both genders have suffered from “preconceived ideals” of what our roles to each other in work, in life “should” be. In this new century, I find both genders are closing the gap & establishing newly defined shared roles to support each other. As it should be. Let’s leverage each of our strengths to enhance each other’s quality of life & achievements. Gender Together = Balanced Enhanced Power. I also like to celebrate men on IWD & women on IMD to close this gap. It shouldn’t be about gender any longer. We are all humans with emotions. We all have variable strengths & weaknesses- they can be complimentary. 
 

Who inspires you? If I was to name names, the list would be too long (TLDR ! ) however any woman or man that has fought against injustice in this world.  

Be it in a: 

  • David vs Goliath situation 
  • Human rights movements – such as abolishing abhorrent past incurrences of slavery 
  • Thoughtful leadership towards the evolution of our race – such as environmentally conscious goals integrated into every day corporate life ( & personal hopefully too !  
  • Supportive leadership towards growth – a primary priority here is to care for their people & what they need to succeed 

Based on your experience, what advice would you give to women considering pursuing a career in your field?  

  • Be completely yourself – no one else delivers You better than You 
  • Be transparent in what drives your passion in life – if you love the way in which technology can empower people to operate in an easy, efficient way, then be that change 
  • Truly Listening is way more important than talking 
  • Humans are not robots – let us not forget the importance of healthy relationships with each other 
  • Love makes the world go round – Be the Light in all you do.   
     

What could tech companies do to attract more women to the industry? I have witnessed tech companies shifting the paradigm to gender equality for a number of years now. It takes time, however we in this industry tend to be trail blazers. I am inspired by the vendors & partners I work closely with. They have adopted an attitude of change towards gender equality & conducting real, supportive action towards achieving this. Thank you!  
 

Anything else that you’d like to share?  There are many inspiring, truthful quotes from this magnificent Goddess we are no doubt all familiar with. These quotes silently echo in my head often, however one stand out favourite is, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Dr. Maya Angelou 

Rachael Hedges, Marketing Director  

What does International Woman’s Day mean to you? It means celebrating all women in our realm and beyond. To me, it’s a reminder to sit and really consider what bias women encounter and how I can be an ally to break bias.  

What does the 2022 International Women’s Day slogan, #breakthebias mean to you in your work life?  Being aware of bias and calling it out when I see it, in relation to any gender. Sometimes the conversations can be awkward, but they’re worth it. 

Who inspires you?  Women who push the boundaries. Who live fearlessly, courageously, follow their own path and passions, and are kind. 

Based on your experience, what advice would you give to women considering pursuing a career in your field? Lean in. Listen and learn and always be willing to put your hand up to advance yourself. If you won’t put your own hand up, consider why not – self-doubt and sabotage often hold us back more than anything else.  

What could tech companies do to attract more women to the industry? Showcase the women who are in those roles and thriving already. Perception is rarely the reality. Create networking and support groups to discuss bias challenges so they know they’re not alone, and to discuss better ways to move forward.  

Anything else that you’d like to share? I am inspired by the women who capture the essence of a Quaintrelle.  Quaintrelle. (n) a woman who emphasizes a life of passion expressed through personal style, leisurely pastimes, charm, and cultivation of life’s pleasures. 
May we all empahsize such a life and move courageously in our chosen careers!


Fluid CEO and Founder, Andrew Sjoquist shared his thoughts with us on IWD. “Today I celebrate all women – past, present, and future – in my life and consider the challenges of bias that are experienced globally on a daily basis. Everyone can play a role in forging gender parity where reward is based solely on attitude, ability, and effort, and that is an expectation for the entire team at Fluid. Advocacy, inclusive mindsets, and tangible action are needed from all for withstanding change and for a progressive and inclusive environment, which we strive to cultivate together.” 
 
IWD provides an important moment to showcase commitment to women’s equality, launch new initiatives and action, celebrate women’s achievements, raise awareness, highlight gender parity gains, and more. 

Collectively every person and all groups can make a difference within their sphere of influence by taking concrete action to help build a more gender-equal world. From small powerful grassroots gatherings to large-scale conferences and events – International Women’s Day is celebrated everywhere. It’s a big day for inspiration and change. 

For more information on how you can be involved, head to the IWD website. 

Top 3 reasons CTO’s need to take note of Fluid

Cloud manager

(2-3 minute read) 

TLDR: We talked to Fluid CTO, Alexander Turner about why Fluid will make your life easier. Think edge, K8s, containerization, and cost vantage points. 

Alex, what are your top three points for why CTO’s should take note of Fluid?  

Alexander Turner, Fluid CTO
  1. Your competitors and peers are moving to the edge, right?  

    That means that their services to their end customers are going to be faster and they’re going to be quicker to deploy.  
     
    There’s no denying the drive to move more compute and workload closer to your end-user or consumer. Edge computing promises just that, but how?
     
    With cloud computing providers being forced into larger, more central facilities, how can you deploy scalable workloads on the edge? Fluid’s adds value in its ability to transform legacy or On-premise computing infrastructure into your own internet-accessible cloud.
     
    Fluid makes provisioning hardware a task simple enough for remote hands to complete in a few hours. All that needs to happen is cabling and rack-and-stack. Fluid’s orchestration platform automatically boots and installs your servers not before presenting them on our globally accessible management portal. Fluid makes it trivial to build your own mini-cloud wherever and whenever you want.
     
  1. Future workloads are container-first.
     
    Modern organizations need to be able to quickly adapt their product and scale to customer requirements at the press of the button. Use of public cloud services have normalized the expectation of easily deploying applications with a single API call Wizard. Containers are the building block of rapid scale and empower innovation in product by abstracting time spent managing and converting it into time spent building. Future and present workloads and applications start with containers. They are small, nimble services that scale fast and run anywhere. Kubernetes has proven itself to be the de facto standard when it comes to container orchestrations and portability.  Kubernetes empowers applications to run across multiple cloud platforms and On-premise with tools like Fluid, so your technical teams can focus on creating IP and not keeping it running.   
     
  1. On-premise VM-Backed workloads will burn a hole in your pocket.

    Let’s start with the number of resources it takes to just manage and run them! Building an alternative strategy that doesnt rely just on VMs, supports cost reduction in the cloud, or supports your cloud repatriation focus is required. It may or may not be the cloud, but the cloud itself comes with bill shock. With the consumption-based model, it doesn’t matter if you’re only running one VM, or a thousand VMs, you’re getting charged for what you use.
     
    With Fluid you have a running cost per node. You can run whatever resources you please. There’s no bill shock, it’s completely controlled. Traditional workloads need to run somewhere smart, somewhere that’s future-proofed and somewhere they aren’t going to drown the business in cost.

Fluid makes CTO’s work lives easier. Want to know more? Book a demo today.  

What it takes to build a scalable, multi-cloud, On-premise computing environment in minutes

Cloud manager

(2-3 minute read) 

TLDR: We talked to Fluid CTO, Alexander Turner about the challenges of building Fluid from a technical standpoint. From orchestrating scalable Kubernetes environments that stand up on their own, to maintaining cluster quorum, and orchestrating complicated cloud networks. 

What was the most complex element of Fluid to bring together? 

There are obviously a couple of elements of Fluid that have been challenging.  

A couple of major elements that really stand out are;  

Alexander Turner, Fluid CTO
  • Orchestrating scalable Kubernetes environments to stand up by themselves  
  • How do you maintain cluster quorum as servers are booting and as the clusters are being built?  
  • Networking. How do we orchestrate complicated cloud networks? 
    Networks that not only allow us to get higher resiliency down to a particular server, but also allow us to orchestrate turning up cloud providers and cloud provider links to bridge that gap between internet and high-performance switching and leverage that architecture? 

For anyone who’s played in the On-premise game before, you’ll know there’s some challenges, especially for the first time, until you get some cadence. Activities such as connecting a cloud provider, ethernet service, or global interconnect to your network. We’re talking about an AWS Direct Connect or Azure Express Route, and how many steps are involved. This usually involves finding a third-party to deliver the VLAN to you, connecting to them, turning up IP on the service, configuring the cloud provider side, also configuring BGP, accepting the circuit in AWS, or Express Route, and just dancing between those and then realizing, oh, I actually need a virtual gateway. I need this, I need that… 

We’ve built is a platform that automates all of that, including accepting the link. You simply provision a Virtual Cross Connect (VXC) with a provider like Megaport or PCCW Console Connect.  

Here’s the total steps to connect to Fluid:  

  1. Deliver a circuit to your Fluid switch, connected directly into your infrastructure or switch. 
  1. A very simple wizard that takes your cloud providers credentials. You can figure out the API credentials for your VXC provider, like Console Connect, or Megaport.  
  1. Simply put, you give the virtual gateway or the VNet you want it to connect to Amazon, Google Cloud, or Microsoft, run through the wizard with a couple of simple questions, and orchestrate the end-to-end connectivity.  
  1. Test it. You’ll get a green light when it’s on and there’s connectivity.  

We took that multi-step, very cumbersome process, and made it a single flow that is really easy to operate and use. You can just insert data, get that connectivity in, and then start scaling and building your network.  

With Fluid, cloud connectivity couldn’t be easier, especially at volume.  

Fluid partnered with NetApp to deliver a first third-party solution to Cloud Manager

Cloud manager

(2-3 minute read) 

Fluid, one of Australia’s leading technology companies and a partner of NetApp’s Unified Partner Program, has collaborated with NetApp, a global, cloud-led, data-centric software company, to deliver a new customised modular cloud service to the global marketplace, launched on NetApp Cloud Manager.

Fluid is an automation & orchestration platform for connected networking, smart storage & collaborative compute, that takes lengthy operations down to just minutes at the push of a button. The technology leverages Kubernetes to ensure a solid base for a scalable multi-cloud or hybrid-cloud solutions. Fluid allows for the instant creation of Kubernetes clusters and virtual machine workloads on physical hardware; backed by modern, cloud-scalable networking and storage, all managed from the single pane of glass that is the Fluid Cloud Manager Dashboard.

“Congratulations to the team at Fluid on the development of such an innovative solution to bring to market through NetApp Cloud Manager,” said Neville James, Director of Channel & Alliances, NetApp Australia and New Zealand. “The market is demanding support on their digital transformation journey to transition to a more agile, modern, and hybrid-cloud architecture. NetApp partnering with Fluid provides a unique technology to support our customers’ data management.”

Fluid Founder, Andrew Sjoquist said, “We are thrilled that Fluid has earned its place in NetApp Cloud Manager. We have been working on this project in conjunction with teams across the NetApp organisation, working on a secret sauce that enables the quickest and most flexible networking that you will find, along with a robust, Kubernetes-powered edge compute solution. It’s a fantastic solution for our clients, for NetApp partners, and anyone looking for a better way in their technology projects.”

One of the brilliant benefits of Fluid is its speed and simplicity. With built-in networking orchestration, building and deploying diverse environments becomes the work of a sole operator, rather than multiple project groups. Fluid allows all the elements in building, configuring, and deploying a multi-cloud, multi-location, geographically diverse environment to be completed in a single step – in just minutes.

Fluid allows unparalleled flexibility by deploying its operating system across the integrated infrastructure it provisions. Additionally, Fluid eliminates the need for expensive third-party software components, – such as licensed, legacy hypervisors, simplifying application cluster management, and greatly reducing cost overheads.

Fluid takes bare-metal infrastructure and, in a few clicks or API calls, builds an environment ready for workloads to be deployed as containers or virtual machines. Fluid can run Google Anthos (Fluid is Anthos ready) concurrently or separately to other management platforms such as Rancher and Red Hat OpenShift.

The platform can run these environments side by side on the same hardware, enabling the most efficient use of a company’s infrastructure.

Fluid integration achieves faster time to market, competitive advantage, cost savings, and improved project execution & efficiency.