Who Cares About Infrastructure? Fluid featured at NetApp Insight

TLDR: If you want to accelerate the path to true hybrid cloud, you’ll want to watch this video from NetApp Insight diving into Fluid. Bonus, hear from MSP, ASE, about how Fluid changed their way of working.  

Who cares about infrastructure? A pretty daring claim, and one we don’t make lightly. Fluid was featured at NetApp Insight 2022 where the focus was a dive deep into how the cloud is evolving. During this conference, NetApp CEO, George Kurian, described to the world NetApp’s perspective on the changing nature of the hybrid multi-cloud. Fluid, the first and only third-party integrated into NetApp’s BlueXP, brings the hybrid multi-cloud to life quicker, easier, with less skilled resources, and keeping more revenue in your pocket.  

Fluid Founder, Andrew Sjoquist, discussed that with the push to the public cloud and with the services and offerings that are available today, there shouldn’t be a loss of the benefits that still exist in the on-prem private cloud, which Fluid can do in a matter of minutes. 

In the presentation, Andrew takes you through the evolution of infrastructure, what Fluid is, and why Fluid and NetApp work together so well. He is joined by a long-term MSP client, ASE, to discuss how Fluid accelerated their journey to a hybrid multi-cloud environment. 

 “Fluid was born a software-defined automated platform for deploying workloads anywhere, any location, and any time with literally the click of a button, all tied together and brought back inside of Blue XP,” Andrew shared. 

Want to integrate and automate proper hybrid and multi-cloud? Watch this video

Deploy and simplify the operation of your database architecture 

Create a k8s cluster and deploy a workload in a few minutes  

TLDR: Watch Fluid CTO, Alex Turner, spin up a Kube cluster and deploy a clustered/distributed workload in just a few minutes with CockroachDB on Fluid.  

Want to cut down the time you spend on the operation of your database? Read this article to learn how Fluid can cut back your time for deployment and simplify your workload architecture.  

Fluid provides a simple yet powerful way to deploy and connect Kubernetes environments anywhere by leveraging the power of Kubernetes to manage containerised deployment of applications and services. 

Fluid manages the deployment and configuration of Kubernetes on any infrastructure allowing database admins and applications owners have a head start when deploying the full stack of components that comprise their application workloads. 

By handling containerization and network configuration in a cloud-like way, Fluid accelerates the time taken to be ready to deploy the actual application by reducing infrastructure stand-up and providing a set of tools to allow application container sets to be deployed and managed from anywhere without needing to establish special networking constructs like VPNs. 

“If you’re an engineer, you’re going to want to watch this to believe how simple Fluid makes it. This short demo shows how quick and easy it is to create a Kubernetes cluster, log into it over the internet, and deploy a modern containerized application in just a few minutes, “ 

Alex Turner

Watch the demo below to see how Fluid integrated with Cockroach DB.  

Want your own Demo and 30 day free trial?

Think outside the VM box and into a Kube.  

TLDR: “Do not expect business as usual” according to Garner analyst Michael Warrilow regarding the recent acquisition of VMware. This change invites the question of what technology provider can deliver a similar service at a lower and stable cost – this article explores that very solution PLUS the additional Kubernetes capabilities it awards. 

4 min read  

You may have seen on an article or ten that Broadcom Software Group has recently acquired VMware for a sizeable US$61 billion despite customers and partners urging otherwise. This has raised serious questions around the strategic changes to come for the VMware brand, development, potentially discontinued products, and pricing.  

Another concern is the virtualisation vendor’s structure and system are technologically limiting when considering Kubernetes and its characteristics.  

Technological Limitation 

Hypervisor platforms including VMware and Oracle are built with legacy infrastructures limiting customer’s virtual machine (VM) flexibility and portability whilst increasing their total cost of ownership (TCO).  

Clients are locked into an entering scheme that can quickly become outdated and restricting. For example, if you would like to stand up two additional VMs quickly or increase your current storage capacity to 1Terabyte (in this instance), it takes a team of specialists to execute. Whilst also considering that each action this provider takes has a dollar sign attached to it.  

The alternative to this traditional structure is Fluid. A product that quickly builds, runs, and secures applications, VMs and workloads across multi-cloud and edge environments with a true cloud-like operation. This product can quickly stand up VMs, instantly increase storage and even go as far as to split up the storage into multiple connections for various teams to use. A missing characteristic from competitors as providers with no networking prominence.  

There are no longer concerns for workloads with Fluid as it is built with a hybrid-cloud connectivity and infrastructure mindset. In a full deployment, Fluid has the capability of connecting you to all major cloud hyperscalers (AWS, Google, Microsoft), joining your workloads directly to the cloud with dedicated fibres and eliminating the use of a VPN. Now you can make a VM and application in the cloud and attach it to any node on-premises with Fluid.  

Imagine having a VM in AWS (Amazon), a VM in GCP (Google) and a VM in Microsoft Azure – a happy cloud family. Flexibility and adaptability are the key values Fluid is built on with the vision to gift businesses back their freedom of choice and change. 

Retired Products 

This technological lag is an example of only one concern arising from this recent acquisition, others include high pricing and the potential disappearance of certain VMware product suites.  

Customers are placed in a hesitant position with their investments in management products that could be discontinued or deprioritised particularly for those who have invested in new Tanzu. This includes customers who have adopted other core technologies like VSAN, NSX, vSphere/ESXi and vRealise.  

Fluid irradicates this uneasiness and apprehension with its all-inclusive application and infrastructure modernisation that comes pre-packaged with all those core technology functionalities.  

Financial Headlock  

Lastly, Broadcom’s acquisition has raised further fears around rising costs. Gartner analyst Michael Warrilow reported on the matter illustrating Broadcom’s previous pricing changes with CA and Symantec.  

Considering Fluid is built on a fixed pricing structure, that no longer becomes an issue. A business model designed to support business ever-growing needs without breaking the bank.  

There is still time regarding the Broadcom VMware deal expected to close in 2023, subject to approvals. Try Fluid today for a free 30 day trial and see for yourself how  simple, flexible and fast to install it is.  

Hold the same deployment tests for Fluid that would be expected of other providers and see how it exceeds expectations. Fluid solves the concern of rising prices with its fixed cost and even has the potential to upgrade your infrastructure and deployment capabilities. Fully packaged out of the box, with a single cost for a single console.  

Book your Fluid demo here.  

Fluid Events Wrap Up 

It has been fantastic to be able to enjoy and host in-person events again. To celebrate, we have decided to reminisce on some of the most recent events we have hosted. Great times with even better people, we always enjoy spending time with our partners and network. 

 
Fluid Discovery Series | Sydney. Thank you to the wonderful people of NetApp, Consensus, ASE, and Huawei for joining us to catch up. It was fantastic reminiscing on everyone’s tech beginnings. Fluid is built on shared values of application modernisation and innovating futuristic cloud solutions for all. 

Fluid Discovery Series | Sydney. It was great to catch up for drinks with some of the NetApp crew and share more about how Fluid enables NetApp customers to connect on-premises infrastructure to multiple clouds and deploy new Kubernetes services in minutes through a central console. 

ANZ NetApp Partner Award Pre-drinks hosted by Fluid | Sydney. We were delighted to host pre-drinks with NetApp before the ANZ NetApp Partner Awards recently on the waterfront. What a great evening with an incredible view and even better people!  

Sending a big congratulations to Fluid client, ASE (service provider), who had two of their team as finalists in the awards!  

Top 3 reasons CTO’s need to take note of Fluid

Cloud manager

(2-3 minute read) 

TLDR: We talked to Fluid CTO, Alexander Turner about why Fluid will make your life easier. Think edge, K8s, containerization, and cost vantage points. 

Alex, what are your top three points for why CTO’s should take note of Fluid?  

Alexander Turner, Fluid CTO
  1. Your competitors and peers are moving to the edge, right?  

    That means that their services to their end customers are going to be faster and they’re going to be quicker to deploy.  
     
    There’s no denying the drive to move more compute and workload closer to your end-user or consumer. Edge computing promises just that, but how?
     
    With cloud computing providers being forced into larger, more central facilities, how can you deploy scalable workloads on the edge? Fluid’s adds value in its ability to transform legacy or On-premise computing infrastructure into your own internet-accessible cloud.
     
    Fluid makes provisioning hardware a task simple enough for remote hands to complete in a few hours. All that needs to happen is cabling and rack-and-stack. Fluid’s orchestration platform automatically boots and installs your servers not before presenting them on our globally accessible management portal. Fluid makes it trivial to build your own mini-cloud wherever and whenever you want.
     
  1. Future workloads are container-first.
     
    Modern organizations need to be able to quickly adapt their product and scale to customer requirements at the press of the button. Use of public cloud services have normalized the expectation of easily deploying applications with a single API call Wizard. Containers are the building block of rapid scale and empower innovation in product by abstracting time spent managing and converting it into time spent building. Future and present workloads and applications start with containers. They are small, nimble services that scale fast and run anywhere. Kubernetes has proven itself to be the de facto standard when it comes to container orchestrations and portability.  Kubernetes empowers applications to run across multiple cloud platforms and On-premise with tools like Fluid, so your technical teams can focus on creating IP and not keeping it running.   
     
  1. On-premise VM-Backed workloads will burn a hole in your pocket.

    Let’s start with the number of resources it takes to just manage and run them! Building an alternative strategy that doesnt rely just on VMs, supports cost reduction in the cloud, or supports your cloud repatriation focus is required. It may or may not be the cloud, but the cloud itself comes with bill shock. With the consumption-based model, it doesn’t matter if you’re only running one VM, or a thousand VMs, you’re getting charged for what you use.
     
    With Fluid you have a running cost per node. You can run whatever resources you please. There’s no bill shock, it’s completely controlled. Traditional workloads need to run somewhere smart, somewhere that’s future-proofed and somewhere they aren’t going to drown the business in cost.

Fluid makes CTO’s work lives easier. Want to know more? Book a demo today.  

Fluid partnered with NetApp to deliver a first third-party solution to Cloud Manager

Cloud manager

(2-3 minute read) 

Fluid, one of Australia’s leading technology companies and a partner of NetApp’s Unified Partner Program, has collaborated with NetApp, a global, cloud-led, data-centric software company, to deliver a new customised modular cloud service to the global marketplace, launched on NetApp Cloud Manager.

Fluid is an automation & orchestration platform for connected networking, smart storage & collaborative compute, that takes lengthy operations down to just minutes at the push of a button. The technology leverages Kubernetes to ensure a solid base for a scalable multi-cloud or hybrid-cloud solutions. Fluid allows for the instant creation of Kubernetes clusters and virtual machine workloads on physical hardware; backed by modern, cloud-scalable networking and storage, all managed from the single pane of glass that is the Fluid Cloud Manager Dashboard.

“Congratulations to the team at Fluid on the development of such an innovative solution to bring to market through NetApp Cloud Manager,” said Neville James, Director of Channel & Alliances, NetApp Australia and New Zealand. “The market is demanding support on their digital transformation journey to transition to a more agile, modern, and hybrid-cloud architecture. NetApp partnering with Fluid provides a unique technology to support our customers’ data management.”

Fluid Founder, Andrew Sjoquist said, “We are thrilled that Fluid has earned its place in NetApp Cloud Manager. We have been working on this project in conjunction with teams across the NetApp organisation, working on a secret sauce that enables the quickest and most flexible networking that you will find, along with a robust, Kubernetes-powered edge compute solution. It’s a fantastic solution for our clients, for NetApp partners, and anyone looking for a better way in their technology projects.”

One of the brilliant benefits of Fluid is its speed and simplicity. With built-in networking orchestration, building and deploying diverse environments becomes the work of a sole operator, rather than multiple project groups. Fluid allows all the elements in building, configuring, and deploying a multi-cloud, multi-location, geographically diverse environment to be completed in a single step – in just minutes.

Fluid allows unparalleled flexibility by deploying its operating system across the integrated infrastructure it provisions. Additionally, Fluid eliminates the need for expensive third-party software components, – such as licensed, legacy hypervisors, simplifying application cluster management, and greatly reducing cost overheads.

Fluid takes bare-metal infrastructure and, in a few clicks or API calls, builds an environment ready for workloads to be deployed as containers or virtual machines. Fluid can run Google Anthos (Fluid is Anthos ready) concurrently or separately to other management platforms such as Rancher and Red Hat OpenShift.

The platform can run these environments side by side on the same hardware, enabling the most efficient use of a company’s infrastructure.

Fluid integration achieves faster time to market, competitive advantage, cost savings, and improved project execution & efficiency.

CTO Interview | Who should use Fluid and why?

Cloud manager

(2-3 minute read) 

TLDR: We talked to Fluid CTO, Alexander Turner about which businesses Fluid can help and how implementing Fluid makes life easier for the user.  

What businesses do you see Fluid helping the most?  

Fluid is a ubiquitous tool. It makes sense for anyone who is unhappy with their cloud spend and wants to take control again to regain flexibility. It helps if you’re using Kubernetes in high-demand and high-throughput workloads. 
 
One of the challenges with the cloud is it is a seemingly infinite pool of resources. The cloud is limited by how fast you can get to the cloud, and not only do you have to organize that connectivity yourself, if you’re running workloads between offices or premises or studios, you must organize that connectivity too. You also must pay for each bit that you send into or out of the cloud.  

Alexander Turner, Fluid CTO

This is where Fluid really differentiates – building edge workloads and providing you control of the edge means that those data costs can completely disappear unless they’re for internet users. The storage and overheads that you’re paying for, just by virtue of using someone else’s intellectual property, don’t exist anymore. From my vantage point, for example in the media industry, this is truly exciting because it provides scale on-premises where it’s difficult to run these high bandwidth workloads off-premises, efficiently and effectively.  

One of the reasons people move away from on-premises infrastructure is that it’s generally challenging to run. It requires a lot of engineering resources. We’ve really put a lot of effort into making Fluid as easy as possible to deploy and manage, and with that in mind, it is attractive to a cloud engineer to run and deploy. Instead of requiring an on-premises engineering team or VMware engineers, a large complex cluster can be deployed by a data center’s remote hands and managed by them instead.  

How does implementing Fluid make the user’s life easier?  

Fluid brings that cloud management experience to your edge on-premises workloads.  

The tasks that you would have to spend in setting up network, and configuring compute, and booting compute are gone. We leverage the same technologies that large-scale cloud / hyperscalers use to automatically boot servers, automatically configure servers, automatically configure the network, and present that all in one single-management pane interface, so you can simply jump in the cloud portal and manage it.  

You can plug things in and turn them on and they will PXE boot. They will configure themselves automatically. It’s touchless, it’s hands-free, it’s a really, really simple way of deploying. The cost of that comes at the cost of network configuration flexibility, and we think that’s a good thing. The same trend that we see in cloud providers today, is that they have a way of configuring the network, and that’s designed for scale, security, and resiliency. We have taken that model and applied it on-premises, so there’s no consideration to be made around architecture. There is an architecture, and it makes it as easy as possible for the end-user to conform to that.  

We know it scales, we know it supports all sorts of workloads, from complicated Kubernetes workloads, all the way to VMs running in Windows Server 2008 running payment applications. We’ve had a wide range of supported applications and tooling on top of the platform. It’s easy. 

CTO Interview | Behind the scenes: Fluid foundations

CTO

(2-3 minute read) 

TLDR: We spoke to Fluid CTO, Alexander Turner regarding why he saw there had to be a better way for on-premises environments to be created, and his favorite Fluid features, such as the bridge between cloud and on-premises infrastructure. 

Alexander, how did you become involved with Fluid?  

Coming out of a recent tenure with one of the large cloud providers, I was looking to instantiate and drive change in the industry where I felt that we had some real sticking points. I met Andrew Sjoquist (Fluid Founder), and he has brilliant ideas for Fluid. It was just a perfect match. Andrew had brilliant ideation around where the pain points were for his customers, we both had a vision, and both wanted to make a change.

Alexander Turner, Fluid CTO

Why was Fluid created?  

Fluid was created because there had to be a better way for on-premises environments to be created. 

Today, it’s become cool to move workloads to the cloud. That cloud simplicity makes a lot of sense. Cloud cost and data ingress can be challenging, but ultimately it comes down to that the cloud is not everywhere. The type of cloud deployments that we’re seeing deployed are very large, especially when one of the big three deploy a new cloud environment, it’s not generally in a small city or a small footprint. It’s fairly high demand, and there’s a high ROI required to build the infrastructures.  

We noted a trend towards edge workloads. We want to provide end-users and customers ultimate flexibility in the location of their data and their workloads. The challenge today is it’s still really hard to deploy stuff. AWS, Microsoft, and Google have their products to deploy on-premises, but it does wedge you to their cloud and their ecosystem, which may not necessarily be a good fit.  

We believe that the future of multi and hybrid cloud is driven by Kubernetes. We’ve been on a mission to democratize Kubernetes on-premises and make it as easy as possible for anyone to deploy infrastructure. We make it as easy as if you were deploying a large cluster in the cloud. We want you to be able to just plug some boxes together, power them on, run a one-line command and then take control from your portal.  

What do you think is the most awesome feature of Fluid?  

I really love the bridge between the cloud and on-premise infrastructure.  

As an engineer myself, one of the most frustrating things I’ve found working in big corporates or complicated network environments was always, how do you get access to things? Even if you’re deploying a VMware cluster, it’s often a headache getting your vSphere console access out accessible to the internet or accessible globally. It involves multiple teams, it’s a stuff around. 

We’ve built a secure reverse tunneling tool, which leverages two levels of encryption for you to use and access our cloud-hosted portal as if you were accessing a service from the cloud. Simply put, you can just go to the portal at Fluid HQ, enter your cloud pairing token, and you’re online and managing a cluster remotely.  

That bridge between cloud-managed and on-premises really makes on-premises and those edge workloads feel like the cloud again.  

Fluid & NetApp Astra Data Store: Big data needs solved with a single click. {New Feature}

Astra Data Store

(1-2 minute read) 

Fluid is on a quest to make everyone’s job easier, from DevOps engineers, to customers, to management, and everyone in between. This has been tackled, in this instance, with an integration with NetApp’s Astra Data Store that allows users to create very quickly, locations to store data on any vendor’s compute hardware –“anyware”.  

Leveraging the power of NetApp’s ONTAP operating system;  
“Fluid together with Astra Data Store has enabled a true software-defined architecture to be deployed, and redeployed as requirements change in line with business goals.” – Andrew Sjoquist, Fluid Founder.

Astra Data Store button

This new feature is particularly noteworthy as it has proven to customers that they can have a flexible and adaptable technology in an ever-changing marketplace. Not only this, but the integration is complete at the click of a button, adding to the suite of ‘easy buttons’ Fluid already has in place.  

The pandemic conditions in the last two years have shown that business conditions are prone to rapid and extreme change, and as such there should be an expectation your technology will adapt and be able to do the same.  

The need for Astra Data Store to be deployed at the edge is rapidly increasing. For example, retail businesses are quickly seeking cutting-edge data sources, monitoring systems, and applications to evaluate new consumer behaviour sparked by the impact of COVID-19. “Sophisticated retailers are evolving how they evaluate stores and optimize their network.”-McKinsey, 2020.   

Retailers are now taking a comprehensive data-driven approach that can’t always be serviced by the public cloud due to technical latency, data sovereignty, or geography limitations. Enter Fluid. 

This solution, Fluid with Astra Data Store, is defined in software and therefore allows for the cloud capabilities to be wherever you require them, taking care of geographical needs and technical latency. It’s a cutting-edge technology with fast edge deployments and redeployments through an ‘easy button’ on the Fluid interface or via the Fluid API. 

“After working closely with the Astra Data Store development teams to understand how to automatically deploy this software on Fluid nodes, we created a product that alleviates the burden on the end user to create the network configuration Astra Data Store requires,” said Sjoquist.  

Ultimately, this partnership allows all clients to have a NetApp environment for their data without the need to purchase NetApp hardware, bringing the Fluid Team one step closer on our quest to make deployments for a variety of workloads easy for all.  

NetApp uncovers the platform that transforms tin to full stack in a few minutes

 Netapp uncovers

(1-2 minute read) 

NetApp is rolling out the first third-party integration tool, Fluid, on Cloud Manager which begs the question, what is Fluid?

Fluid is an automation and orchestration system that allows businesses to accelerate the journey from bare-metal hardware (or tin) out of the cardboard box to a full-stack running in under an hour. 

Here’s NetApp’s Newsworthy Minute exploring the optimizing cloud environments with Fluid and Cloud Manager:

Key takeaways from the Newsworthy Minute are:  

  1. Fluid eliminates a series of manual steps that traditionally comes with setting up infrastructure. With Fluid, all the infrastructure complexity is absolved from the user and becomes a really simple process, taking the usual weeks or months to build up bare metal infrastructure, into a quick click of a button.  
  1. Fluid allows you to automatically stand-up connectivity between NetApp Data Fabric elements, cloud-based offerings like Azure NetApp Files (ANF), AWS FSx for NetApp OnTap, or Google Cloud Volume Services and storage systems in a matter of minutes.  
  1. Fluid eliminates the complexity of managing multiple interfaces, including the training to administer and manage those interfaces, by providing an easy user experience and single environment.  

Imagine one interface to manage all compute, network, and storage needs, no matter what preexisting vendors and systems they use.  


The inspiration behind this platform is to transfer engineering efforts placed on building complex infrastructure, into time and effort back into enhancing applications.  

Fluid is the first system to solve for an automated bare-metal hardware transformation. The first self-assembling smart infrastructure taking businesses into their own unique centralized portal for greater control and autonomy.